Start up business help.

For many people starting a new business or thinking about starting a business it provides an escape from the routine and monotony of employment and organisational structures that are killing both your passions and creativity. Recession and lack of job security have driven many people towards self employment and business start up as a way of taking control of their own destiny.

The business start up industry is a growing market with over 300,000 new businesses starting each year. However 65% of these fail within the first 2 years. So what is making such a high number of businesses fail? Is it lack of start up business help or the motivation of the business owner?

Is start up business help a self defence?

There are a variety of training, products and services designed for business start ups, focusing on practical step by step guidance to help you get to grips with starting a new business. However very little providing both inspiration and practical tips that help you overcome the hurdles and challenges along the way. Most business owners need to master better techniques in the earlier days to survive and grow in a competitive marketplace

Perhaps you have spent a long time identifying your products and services, researching your ideal customer and how to market your product or service to them, who your competitors are what separates you from them with your unique selling points. You have followed the business plan model and all the training, tips and guidance for business success. But still struggling to fall into the 45% of successful business start ups despite being armed with an elevator pitch that is designed to attract more customers and increase your profitability.

Motivation your personal survival.

Financial pressure is one of the biggest factors for business failure within the first 2 years and it is very wise to plan how you will pay yourself a salary in the first 2 years of business not to be dependent on the business income. If you have given up a regular income to start a business or thinking about how you will finance your transition into self employment or a new business, finding a viable option can be a challenge, especially if you have family or financial commitments it can make the transition even more complicated. It is vital in the early years to give your business time to establish new customers and grow. Hence working part time maybe a good option for you to make the transition.

Confidence is a motivating factor that can often be overlooked in business start up and is directly connected to business success. However start up training, products and services are often focused on practical guidance instead of tailored around motivating and inspiring business owners. This support does exist in the form of coaching or mentoring and is usually seen as added value or complimentary support instead of necessary business support for the personal survival of the business owner. In my opinion it is regular inspiration that provides the motivation needed to persevere and persist in the early years of business start up and finish in the 45% successful business.

It’s been almost a decade now that “blogging” is ruling the virtual world. Be it a business or a personal website, integrating a blog with it brings positive results within a short span of time. Not only does it give you a wider exposure, but also it helps you to reach out to the larger audience in no time actually. Thus, having a business blog is not simply an option these days; rather, a blog is a mandatory tool that a business must invest in.

Here, are top 5 reasons that describe why a business needs a blog on its prime.

1. Blogs Attract Instant Traffic

If you want your business making massive sales, then you need a relevant and potential traffic. The blog gets you that. With a professional blog, you can reach out to the wider audience. You can make your potential audience aware about the latest happenings by giving frequent updates.

Blogs are the major source of traffic which attracts more targeted audience to your website. A blog attracts more traffic faster than other pages and if you are updating your blog often with fresh content, there’s an increased chance of getting indexed faster. This way, your business can reach out to the larger and relevant traffic which will further route the traffic to your business website and increase your sales.

2. Blog Gives Credibility to Your Brand

A professional blog helps in building your brand and earning credibility. Through a blog, you can post, effective and fresh content that reflects the values of your brand. Also, you can post frequent updates about amazing things about your brand. At the same time, you can invite suggestions from the audience and keep them engaged. Healthy engagements go a long way for building your identity and strengthen your credibility in the virtual world. Thus, a business blog helps in connecting with consumers on an emotional plane, which pays off in the long run.

3. Blog shows your Innovation

Leveraging the interactive platform of your business blog, you can gather the information about the current trends and customer feedback, which act as a catalyst in the way of innovation. The customer feedback helps you gauge what your consumers think, how they think and what are their problems. Such an interactive session also helps you think from a customer’s perspective. Accordingly you can come up with a solution. In the interactive platform, you can discuss ideas and take suggestions from them, which help a lot to bring innovation in your products and services.

4. Convert Traffic into Qualified Leads

As mentioned earlier, blogs give you a direct access to your customer’s perspective. It is a great way to win their trust. Every time, you make an effective blog post, it adds a value to your business. The process is consistent. It also opens up a potential method that encourages your loyal readers, turn into qualified leads. No wonder, a large number of popular organizations are using blogs as their principal lead generation source.

5. A Professional Blog Builds You an Industry Expert

A professional blog gives you an identity and credibility, which in the long run helps you to establish yourself as a brand. No business comes with a pre-set identity. With a professional blog, you can give your business a distinct character. Simply by having an outstanding blog, you can establish your authority as an industry expert and share valuable insight. This way you can create your own niche. Many small start-ups and SMEs are resorting to blogs to promote themselves. It builds trust and familiarise your business with your target consumers, which in the long run open up multifarious prospects.

Having a business blog is awesome as long as it perfectly depicts the values and purpose of your business. But, make sure, that the blog perfectly summarizes the brand and brings out its true essence.